Episode 18: How To Design A Campaign Strategy - Monique Mikhail
In this episode, Brian speaks to Monique about the process of planning a good campaign strategy. Monique discusses the importance of setting ambitious yet realistic goals, how storytelling can bring a campaign to life, how to find the correct targets and audience for your campaign, and much more.
About the guest:
Monique has 20 years of experience working on food, agriculture, and environmental issues. She is a Senior Strategist for Greenpeace International, where she develops global campaign strategies and supports Greenpeace’s national and regional offices to craft and win campaigns. In this role, she was instrumental in the development of Greenpeace’s campaign for less and better meat and dairy.
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